Introduction
Format’s founding partners leverage their unique background of experienced, forward-thinking design and extensive capital relationships.
The Format team is composed of talented individuals who have a proven history of delivering value and outperformance for developers and clients. The partners cut their teeth launching many celebrated projects in New York and nationally, repeatedly foreseeing the needs of a rising generation of design-savvy, socially-connected professionals and their families.
Building upon its combined track record, Format employs innovative design solutions coupled with sound investment principles to deliver superior opportunities.
Format has offices in New York and Los Angeles.
Approach
Format targets properties and markets that lend themselves to placemaking.
Our team has a successful history of crafting compelling narratives around significant developments. We are driven to increase value and produce superior risk-adjusted returns for our investors.
Target Deal Size
Transitional assets with total capitalizations up to $100M
Asset Type
Multi-family, Hotel and Office
Market Focus
New York, Los Angeles and other select markets along the eastern seaboard
Team
This venture is the natural evolution of the hospitality design practice that Eric Adolfsen and Carlton DeWoody built at their studio Reunion Goods & Services. In that time, both have worked with prominent real estate developers and hospitality groups across the country.
Carlton DeWoody is a co-founder and partner of Format. Carlton oversees Format’s West Coast office, leading creative direction and investment strategy across its projects.
Before launching Format, Carlton co-founded the interior design and branding studio Reunion Goods & Services where he has led the creative direction for many projects, including Landmark West Loop for Related Companies, Wildwood for Starwood Capital, the art biennial Desert X and Audrey at the Hammer in Los Angeles. Carlton studied at Tulane University and received his bachelor's degree from The New School.
As a fourth-generation New Yorker and member of the Rudin family, Carlton is building upon his real estate roots with a narrative-driven approach to design and architecture.
Eric Adolfsen is a co-founder and partner of Format. Eric leads Format’s design team and oversees strategy from concept through launch.
Prior to Format, Eric co-founded the interior design and branding studio Reunion Goods & Services where he has led the creative direction for many projects, including Quality Eats as well as Hotel Eventi and L'Amico for DLJ Real Estate Capital and Pinewood Social for Strategic Hospitality. Earlier in his career, Eric was a director at Brand New School and oversaw the global re-brand of Cartoon Network. Passionate about crafting experiences, Eric also opened The Wooly, a speakeasy and restaurant in the landmark Woolworth Building.
A New Yorker, he received a BA from Brown and his MFA in Graphic Design from Yale.
Advisory Board
Zachary Aarons, Co-Founder and Partner, MetaProp
Andrew Demming, Senior Director, Board Member, Gardiner & Theobald
Gopal Rajegowda, Senior Vice President, Related Companies
Michael Rudin, Senior Vice President, Rudin Management
Michael Stillman, President and Founder, Quality Branded
Annie Wickstrom, Vice President, Access Industries
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Experience
As partners at their most recent firm, Format’s team has created lasting brands for a range of real estate clients.
INTERIORS / ARCHITECTURE / IDENTITY
ROSEMARY SQUARE West Palm Beach
QUALITY EATS New York
LANDMARK WEST LOOP Chicago
PINEWOOD SOCIAL Nashville
DOWNTOWN SPORTING CLUB Nashville
WILDWOOD Aspen-Snowmass
THE WOOLY New York
IDENTITY / CREATIVE DIRECTION
ROSEMARY SQUARE West Palm Beach
HOTEL CLERMONT Atlanta
FAIRLANE HOTEL Nashville
DON ANGIE New York
SAG PIZZA Sag Harbor
AUDREY AT THE HAMMER Los Angeles
HOTEL EVENTI / L’AMICO New York
HAPPIEST HOUR New York
COLICCHIO AT 1HOTEL South Beach
SPRING CAFE Aspen
HOTEL TIVOLI Hudson Valley
